To optimize the visitor journey, we followed a structured service design approach, consisting of the following key stages:

• Data Collection: We began by collaborating with the TIF Institute of Business and Exhibition Research & Development to analyze existing data, including previous research, statistics, and visitor forecasts.
• In-depth research: We conducted a qualitative and quantitative study, including:
• • Interviews with TIF staff (management, employees, security, partners, etc.)
  • On-site observations of visitor behavior
  • Surveys & focus groups with TIF visitors to capture their experiences and expectations
• Data validation: During the fair, our team worked directly with visitors to validate and refine initial insights. Staff teams were positioned in different locations and time slots to collect a representative sample of visitor feedback.
• Analysis & findings: Using service design methodologies, we synthesized the collected data to develop insights and identify improvement areas. Key tools used included: problem definition frameworks, user personas, visitor journey mapping, service blueprints
• Pilot testing & implementation: The final phase involved testing and evaluating service improvements to align with the future vision of TIF.

By deeply understanding visitor needs and streamlining the entire experience, we successfully designed better services and increased visitor satisfaction.

Our goal was not just to enhance the immediate visitor experience but also to establish a framework for continuous improvement, aligned with future expectations and emerging trends.