CASE STUDY
Improving the Visitors' experience at the 85th Thessaloniki International Fair
What was this?
A design thinking process that aimed to improve the visitor’s experience in the 85th Thessaloniki International Fair.
3.000 users participated in the design
32 permanent employees of TIF
12 months
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Methodology
We started by conducting extensive research and interviews and by implementing surveys even during the 84th Thessaloniki International Fair. We aimed to collect all the necessary information in order to improve the visitor’s experience. We used tools and worked based on the Design Thinking Methodology and the UX mindset, setting the human factor at the center of our study.
